How do I choose keywords for my PPC campaign?
How do I measure the success of my PPC campaign?
You can measure the success of your PPC campaign by tracking metrics such as clicks, impressions, conversion rates, and cost per click. By analysing these metrics, you can adjust your campaign to improve its performance over time.
How does PPC advertising work?
When a user searches for a keyword related to your ad, your ad will be displayed at the top of the search results page. You will only be charged if the user clicks on your ad, which takes them to your website.
How much should I budget for my PPC campaign?
The amount you should budget for your PPC campaign will depend on factors such as your industry, target audience, and competition. It’s important to set a budget that aligns with your business goals and to monitor your campaign closely to ensure that you’re getting a good return on investment.
Should I hire a professional to manage my PPC campaign?
While it’s possible to manage your own PPC campaign, it can be complex and time-consuming. Hiring a professional PPC management agency can help you save time and improve the effectiveness of your campaign. An experienced agency will have the expertise to optimize your ads, track metrics, and adjust your campaign to maximize your return on investment.
See our partner Make A Difference Marketing to help you with creating any PPC campaigns.
What is PPC advertising?
PPC advertising is a form of digital advertising where advertisers pay each time a user clicks on one of their ads. These ads are displayed on search engine results pages, social media platforms, and other websites.
What is the difference between PPC and SEO?
PPC is a paid form of advertising where advertisers pay for each click, while SEO is a strategy used to optimise a website’s content and structure to increase its visibility on search engine results pages. While PPC can drive traffic to your website quickly, SEO takes longer to show results but can provide more sustainable traffic over time.