3 main things you should be doing to ensure your business is secure:
1. Be cautious of click fraud
Click fraud occurs when someone clicks on your ads repeatedly with the intention of draining your advertising budget. This can be done by competitors or fraudsters using bots. To avoid click fraud, use a trusted PPC platform that has fraud detection technology and set up filters to block invalid clicks.
2. Secure your website
If your PPC campaign is driving traffic to your website, it’s important to ensure that your website is secure. Implement security measures such as SSL encryption and two-factor authentication to protect sensitive customer information.
3. Use strong passwords and two-factor authentication
When managing your PPC campaign, use strong passwords and enable two-factor authentication to protect your accounts. This will make it harder for hackers to access your accounts and steal your sensitive data. Additionally, avoid using the same password for multiple accounts, as this can make it easier for hackers to access multiple accounts at once.