1. Stay current with digital trends:
Use industry certification from the likes of Google or hubspot to encourage further CPD (continuous professional development) as they frequently have very current certificates related to marketing using all the current trends and technologies.
2. Ensure you have standardised processes and best practices for marketing:
Having policies, branding guidelines and similar in place is the first part of this but ensure your staff are all trained on how to use these systems and assets. It ensures consistency within your team. Look into acceptable use training to support this further.
3. Data Analysis and ROI measurement:
Equip your team with the skills needed to effectively analyze data from various digital marketing channels. This includes understanding tools like Google Analytics, SEO tools, and social media analytics.
Train your staff to focus on measuring the return on investment (ROI) of digital marketing campaigns. They should be able to track key performance indicators (KPIs) and use data to optimize campaigns for better results.
Teach your team how to conduct A/B tests and interpret the results to refine digital marketing strategies and tactics for maximum impact.