Social Media Tips
1. Understand the UK’s advertising standards:
In the UK, advertising standards are regulated by the Advertising Standards Authority (ASA). Before you create any social media posts that include advertising, make sure you are familiar with the ASA’s guidelines.
These guidelines cover things like accuracy, truthfulness, and honesty, as well as specific requirements for certain industries, such as alcohol and gambling.
2. Be mindful of data privacy:
The UK’s data protection laws, which are based on the General Data Protection Regulation (GDPR), require businesses to obtain consent before collecting, processing, or sharing personal data. This includes information like email addresses and phone numbers, as well as more sensitive information like health data.
3. Avoid discriminatory language and content:
The UK has strong anti-discrimination laws, which apply to online content as well as offline. When creating social media posts, avoid any language or content that could be seen as discriminatory on the basis of age, race, gender, religion, or any other protected characteristic.