1. Obtain Proper Consent:
Before sending any marketing communications, ensure that you have obtained proper consent from customers. This consent should be freely given, specific, informed, and unambiguous.
How: Provide customers with clear information about how their data will be used, and make it easy for them to opt out of future communications.
2. Comply with data protection laws:
Ensure that you comply with data protection laws such as GDPR or CCPA.
How: This includes obtaining proper consent, ensuring that customer data is kept secure, and providing customers with the right to access, correct, or delete their data.
3. Be Transparent
Be transparent about how you collect, use, and store customer data.