To Do This Week
1. Audience Segmentation:
By segmenting your list, you can send targeted and personalised messages that are more likely to resonate with your audience and drive conversions.
Consider segmenting your email list based on factors such as demographics, past purchase behaviour, engagement with previous emails, and interests.
2. Content Relevance:
Having content that is relevant to the wants and pain points of your audience helps the engagement by being of value.
Ensure that the content of your email is relevant and valuable to your audience. Your email should offer something of value to your subscribers, whether it’s a promotion, useful information, or entertainment. Additionally, ensure that your subject line and email preview accurately reflect the content of the email and entice your subscribers to open it.
3. Mobile optimisation:
More than half of all emails are opened on mobile devices, so it’s essential to optimise your emails for mobile devices.
Ensure that your emails are mobile-responsive, have a clear and concise layout, and use images and fonts that are easily readable on smaller screens. Test your emails on different devices and email clients to ensure that they look and function correctly.