1. Segment your email list based on customer data:
You could create a segment of customers who have previously purchased a specific product and send them a targeted email promoting related products or accessories.
Personalised emails are more engaging and can help to build a stronger relationship with your customers. You could use a customer’s name in the subject line or email body, or recommend products based on their previous purchases.
3. Pick the best time:
Use customer data such as time zone and previous email engagement to determine the best time to send your emails. This can help to increase open rates and click-through rates, leading to more sales. If you have a segment of customers who are more likely to open emails in the morning, you could schedule your emails to be sent at that time.